Your music

Your Persona

View prototype

THE PROBLEM

Real fan rewards are broken.

In today’s music ecosystem it’s hard to prove you’re actually a real fan and get rewarded for it. Most VIP tickets and exclusive drops get scooped up by bots or resellers. Fans who genuinely care about the music often get left behind.

THE IDEA

Prove it, reward it.

Belong set out to change that. What if listening itself could become proof of fandom? What if your music taste and habits shaped a persona that grew with you?

Instead of fighting bots at checkout, fans could earn recognition and rewards by simply doing what they already love: listening.

Started with a persona, the onboarding user flow and annotated wireframes to go with it.

DESIGNING THE SOLUTION

What is the correct vibe?

I explored different directions to figure out what the right vibe was.

Illustration style: I experimented with multiple approaches before landing on a clay-like aesthetic. Clay felt more personal, more human, and tied directly to the idea of “building your persona.”

Meaning of clay: People associate clay with two stages of life. As kids, it’s playful, messy, full of imagination. As adults, clay becomes pottery and art — something that lasts, something you craft and take pride in. That duality made it the perfect metaphor for Belong.

Screens

The visual system was paired with a persona mechanic:

Onboarding creates a starter persona. Minimal at first, just a color and a letter.
Connect Spotify and your persona instantly levels up. You see your taste start to shape the avatar.
Points, shown as a circle with a lightning bolt, accumulate as you listen. They feel like XP, not cash.

And the key UX moment: after onboarding, you’re greeted with “Your Persona is ready to rock” and instantly rewarded with your first points. A small, satisfying dopamine hit.